Our Stories

From Resource Drain to Revenue Driver: Transforming a Top Media Agency with BI & Cloud Automation

A leading European media agency was stuck in a loop of manually building and emailing PowerPoint and Excel reports. We helped them build a fully automated platform that not only saved thousands of hours but also gave them a powerful new competitive edge to win major clients.

CLIENT

Mullenlowe

INDUSTRY

Media & Advertising

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The Challenge

Talented People, Repetitive Tasks

The real problem wasn't just wasted time; it was wasted talent.

Skilled analysts, who should have been finding insights, were stuck doing copy-paste work. This created a bottleneck.

By the time a report was finally finished, the data was often too old to be useful.

The agency was burning resources to deliver stale information, all while its best people were stuck in a loop of repetitive tasks instead of focusing on strategic work.

The Solution

Our Fix: A Smart, Phased Approach

We didn't just hand them new software; we partnered with them to build a new foundation.

Start with a Quick Win (Internal): We first got their own house in order. We introduced Power BI for internal reporting and trained their key people, creating a "center of knowledge" inside their team. This gave them immediate, usable reports from day one.

Build the Foundation (Automation): Next, we tackled the core problem. Using Microsoft Fabric and Azure, we rebuilt their data framework from the ground up. We fully automated the data gathering and processing, eliminating the manual work for good.

Launch the Client Platform (Value): Finally, we deployed our Taberna platform. This gave their clients a professional, secure, and branded portal to access live data. Instead of pushing static files, the agency was now providing a real-time, high-value service.

The Results

A 10% Workforce Shift and New Business Wins

The change wasn't just theoretical; it had a direct impact on their business.

Unlocked 10% of their Team: With automation handling the grunt work, the agency was able to re-task at least 10% of its employees from manual reporting to client-facing strategy and growth.

Found Out What Clients Actually Want: The Taberna platform’s analytics showed them who was looking at what data. This was a revelation. They rebuilt their reports based on actual usage, making their product stickier and more valuable.

Won Bigger Deals: This new, professional data platform became a key differentiator. Armed with faster access to data and a clear understanding of client engagement, they successfully competed against larger firms and won major new accounts.